Important information and who we are
The purpose of this privacy statement
This policy is designed to provide you with information about how we use the personal data and information that you provide to us during your use of the ukdiscountappliances.com website when you purchase from us in any physical store and any communication (for example telephone) made between us relating to or resulting from such use.
UK Discount Appliances is the controller of the information you provide. UK Discount Appliances is a company registered in England and Wales with the registered number +44 1384 936150. We are part of the UK Discount Appliances World PLC group of companies and our registered office address is 174 high street Dudley Dy1 1qe West Midlands.
It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.
We may change our privacy policy from time to time. This policy was last updated on 1st December 2022.
The data we collect about you
Any information that can be used to identify a person is considered personal data or personal information. It does not contain data that has been anonymized (anonymous data).
The following categories of personal data about you may be collected, used, stored, and transferred by us:
· Identity Data includes first name (first name, last name) marital status, title, date of birth, and in some circumstances proof of identity.
· Contact Data includes billing address, delivery address, email address, and telephone numbers.
· Financial Data includes bank account and payment card details (stored in a tokenized format).
· Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
· Technical Data includes internet protocol (IP) address, access times, any websites you linked from, pages you visit, the links you use, the ad banners and other content you view, your login data, browser type, and version, information about your device, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
· Profile Data includes your username and password (which are hashed and not visible to AO.com), purchases or orders made by you, your interests, preferences, family size, affluence, gender, and feedback and survey responses.
· Usage Data includes information about how you use our website, products, and services.
· Marketing and Communications Data includes your preferences in receiving marketing from us.
· Image Data in relation to CCTV footage of you when you visit any physical store.
For any purpose, UK Discount Appliances also collects, uses, and shares aggregated data like demographic or statistical data. Although aggregated data may be derived from your personal information, it is not considered personal information under the law because it does not reveal your identity in any way. We might, for instance, combine your Usage Data to figure out how many people use a particular website feature. However, we will treat the combined data as personal data and use them in accordance with this privacy policy if we combine or connect Aggregated Data with your personal data in such a way that it can either directly or indirectly identify you.